Dentists Who Invest Podcast

Organic Social Media Marketing In 2025 with Joe Goodchild [CPD Available]

• Dr. James Martin • Season 4 • Episode 412

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If you think organic social only works once you’ve built a big following, this conversation will change your mind. We sit down with videography‑driven marketer Joe Goodchild to unpack how dentists can turn simple, authentic reels into real enquiries and booked e‑consults without spending on ads.

We start by tackling the mental barrier that keeps clinicians from posting: fear of judgement. Joe shares why short, honest videos outperform polished graphics, how modern algorithms sample content from new accounts, and the small production tweaks that make a big difference—like filming facing a window for clean, flattering light. We get practical about audience targeting too: speak to specific patient scenarios and desired treatments, not generic tips that vanish in the feed.

From there, we map the platform strategy. Instagram remains the best organic home for dentists thanks to Reels and a broad user base that increasingly includes older patients. Facebook still helps reach implant demographics, though expect limited organic reach. TikTok can deliver big top‑of‑funnel visibility; use it to push traffic to Instagram or straight to your site rather than chasing DMs as the sole KPI. Then we rebuild the conversion path: write a clear bio stating who you help, where you work, and how to book, and replace crowded link trees with one decisive CTA. Joe breaks down why a direct e‑consult link outperforms open‑ended DMs, and how Calendly’s custom fields, reminders, and short slots keep bookings smooth and show‑ups high. We round things out with a take on branding: use colour and consistency, but avoid repetitive grid patterns that turn into wallpaper—variety and clarity keep viewers engaged.

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Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

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Dr James:

What's up everyone? Another episode Dental Vest podcast. I have sat opposite to me today, Mr. Joe Goodchild. He is an expert morphinery dentist, and you know what? Us dentists really need to know more about this stuff in order to get more patience into practice and get rid of that pesty wax bit. Looking forward to this episode. I'm also happy to share that there is free verifiable CPD associated with this podcast episode. Whenever you finish the episode, all you have to do is click the link in the podcast description. It'll take you right through the Dentists Who Invest website. You'll be able to complete a short questionnaire, and once passed, you fill in your reflections, and we'll go ahead and email over to you your verifiable CPD certificate, which is entirely free. What that means is this podcast episode will be able to contribute towards your verifiable CPD hours during this learning cycle. Joe, this is an interesting podcast because you and I were just chatting off camera. And when someone conventionally says marketing for dentists, usually they mean Facebook ads, right? Or meta ads or Google ads, right? But you do purely organic. I've got that right, haven't I? For dental practices.

Joe:

You have indeed. That is absolutely correct. Absolutely. And for us, I mean, you're you're so right. Like everyone says marketing and instantly it goes towards Facebook ads or Google ads or websites, stuff like that. But for for me, I've always had such a passion in videos and you know how people respond to videos differently to other forms of media, like graphics or just simple text-based stuff, for example. And that's why we decided rather than using video, you know, in combination with typical marketing um you know strategies like meta-ads, we said why don't we just dive into that and help people build brands with video content being like the core sort of I can do retakes, why don't I, right?

Dr James:

We don't need retakes, we're gonna keep this all in.

Joe:

Alright, fine, fine. Sorry. I've throw that in. Cornerstone. So I I'm not used to being on this side of the camera, right? But anyway, right. So basically, having like videography is the core thing, but around it, having organic brand building, uh, you know, for these dentists in place. So to summarize it within one sort of sentence, what we do is we work with people by finding out who their target audience is, leveraging video content, which is massive nowadays, everyone should be doing it, and most people are actually doing it within the industry, and posting it onto these platforms like Instagram, TikTok, Facebook, to directly communicate with these um said audiences. So that's what we do in a nutshell.

Dr James:

Sounds fun. Sounds fun. And you know what? Can I ask a question? Something that came to my mind, which well, actually, you know what? There's actually two questions that kind of came to my mind, and I don't necessarily think this way, but I feel like some people in the audience might think and feel this way. First question is is this does this tend to be for younger dentists in your experience, or are people who are maybe who've been in the game a little while longer, like 15 and over, embracing this world? What's your typical clientele constitute of?

Joe:

I mean, to be honest, like we work with all sorts of ages. Um, and I have to say the platforms are social at the end of the day, and more and more people are using them. And what I'm getting at with that is you can connect with you know whatever age group you you'd like to target with on most of these platforms. Um, some platforms are better than others, so Facebook generally older demographic, and Instagram, TikTok sort of younger. Um but we work with all sorts of um ages of dentists, and with that, each of them will be trying to reach different people, and you know what generally speaking, like the age ranges that we work with tend to try and target people in the same age range as them, if that makes sense, and that isn't always like isn't always the way, but a lot of people are drawn to that, which is quite interesting and just an observation now that you asked that question.

Dr James:

Or it's a feathered flock together, I I feel a little bit, a little bit, or at least that can happen. It's just who we naturally gravitate to because we feel like we can relate to them, I guess. And then the second thing I was gonna ask is, and I don't necessarily think this way, because I've actually seen this not be the case, what's about to come out of my mouth, but I feel I don't presently think this way, but I used to, and I feel that once upon a time I would have thought to myself, how can I hire someone to do my organic marketing when I have zero organic following? Because I haven't even started a page. Surely I'm gonna need to get XYZ amount of followers to even make this worthwhile, thousand, two thousand. So I'm wondering, do you work with people who are right at that point where they haven't even created a page yet? Or is there a minimum following that they need in order for what you do and what you will help them with make sense for them financially?

Joe:

Yeah, yeah, that's an absolutely brilliant question, to be fair. And to answer it, yes. So there's there's no um minimum following requirement with the platforms nowadays, especially Instagram and TikTok. They're very forgiving in the sense of you can put something out with no following or no sort of credibility, and the algorithms work in a way where it will show it to a select number of people based on how they respond, how they engage with the post, it will decide whether to push it out to more people or keep it with who it's reached already. And that means that for anyone who would like to get involved in this world, the barrier to entry is very, very low, especially when it comes to working with us, but just in general, anyone can create a social media account, anyone can post a video, anyone can, you know, leave a comment or engage with their potential audience. But one thing that I would say on that point is it's much, much easier said than done. And this is where we tend to come in. We're you know, we work with dentists not by just providing the actual service itself, so helping them set up the page, helping them create the videos, helping them push it out and reach their intended audience for you know their intended goal with all of this. As well as doing that, we're actually helping them I want to say psychologically, which is like a very interesting way to put it. We do not provide therapy, so don't reach out to us expecting therapy, but a lot of people are scared to start doing this, and I think that's why I'm so passionate about it. And I recently did a talk um at Bobby Vandal's Squat Success, and with that, my main talking point was just bite the bullet and just start, basically. Very long-winded answer to your question.

Dr James:

No, no, that was that was actually the perfect amount of info. Uh, I must say, because I genuinely didn't I had a liminable belief for a long time that I genuinely didn't think social media was worthwhile um until you got to a certain amount of followers, and there'd be a long, hard journey to get to that point before it actually made sense. But it's just really not true. I mean, yes, yes, it does get easier with time. Naturally, if you have a big old bank of people who are following you because they are interested in what you have, that will help. But I mean, you can start a platform, you can start a profile rather, sorry, on a platform and really start receiving DMs pretty soon after that if you leverage it correctly. And if anything, you'll just get more and more with time. And that is 100% how I see things now. And I feel like a lot of what has helped that is the fact that we now have certain forms of content on platforms which are viral, right? I mean, you don't have to be someone's follower to see it, and that aids you because you can make a video that hits and gets a lot of reel that gets a lot of views, for example, and that can result as money in your pocket. And literally anyone can do this, right? I mean, yes, of course, it is a skill, and you can get better at it and you can bring people in to help, but most people, the physical barrier that stops them from posting on social media is the distance of where their arm presently is to their pockets to grab their phone.

Joe:

Yeah, yeah, exactly that, exactly that. And that's why we really chose to dive into this because yeah, as as you put it, anyone can do it. Anyone can do it.

Dr James:

Tell me this. On that note, on that exact note, someone could make a reel with zero followers tomorrow and it could get a million views.

Joe:

Yeah.

Dr James:

Here's what I want to ask you. How does a dentist do that? How can we how can a dentist make their organic reels like next level? And I get that you probably have to go through them frame by frame and edit them to make them really cool, but have you got any pointers in that front? I think it's a brilliant question to ask someone like you. If you're a UK dentist and you wish to add to your verifiable CPD portfolio for this learning cycle, it's worth knowing that DentistWhoinvest has over a thousand minutes of free verifiable CPD on our website. Just simply head over to www.dentisthoinvest.com and hit the video slash CPD tab, and you can go right ahead and help yourself to as much CPD as you need. You'll also find a link that takes you straight to the CPD section of the DentistWhoinvest website in the podcast description.

Joe:

Yeah, absolutely. And I would say the first step is set realistic expectations because a lot of people will start on this journey and expect everything within one post. And you know, as much as there's many, many different things that you can do that would create a video or a post that is more likely to do well, there's so many variables at play. So that's one first thing is understand that you need to have realistic expectations and you need patience. But if I was to give more tactical advice, something that people can apply straight away, the first thing is think about who it is that you want to talk to. So if you look at your general patient list or your patients that are coming into your chair day in, day out, think about the people that you're hoping to be reaching with this content. And alongside that, what would you like to be doing for them? So we have dentists that say we would love to get more involved with composite bonding, and the kinds of people at the moment that we work with that want that are this age range, gender, and enjoy these sorts of things. Now that's essentially your target audience, which you only need to really know to a basic level, and the reason you need to know that is so that you can talk to them in a way in which they want to be spoken to, a way that resonates with them ultimately. So that's number one is understand your audience and how they want to be spoken to. Number two, I would say, is I see lots of videos on social media recorded in so many different formats, right? Some people they're like sat in their car, some people they're sat at a desk like this, some people in their surgery, it can be on an iPhone or it can be on a microwave, some of them that's a gradient pixelated, um, others professional. Um, my main thing would just be pump yourself um in front of a window. I'm pointing over that way because I've got a window. Have the camera facing you and your sat so that the light from the window is pushing onto your face, and with that, it just makes the image a lot clearer. And I don't know, like I think subconsciously people want to see something that shows you um, you know, in in a good light. That's that's so to speak. There you are. Um so those would be two things, and then thirdly, just start. And when I say just start, it's so much easier said than done because a lot of people, especially in the dental field, hold a lot of fear that people judge colleagues as opposed to dentists, um, as opposed to patients, sorry. And with that, I always reflect on my first posts that I made through my Instagram, and I was in a really, really um vulnerable state of my life. I just quit my job. Um, I shaved my head because I couldn't afford to have a haircut done. Um, and let's just say to keep it short, my self-confidence was not at its highest. And I shot my first ever video where I was talking about all things social media, and I was like, okay, I've done it, I've recorded it now, and I've edited it, and it looks okay. I'm quite happy with that. But shit, I need to post this now. I forgot about this part. I've sort of done done all the hard work, but now I just need to do this. And I just couldn't bring myself to do it right. And I feel like so many dentists are in this position where they've done a video, they've got it sat on their phone, and they just can't bring themselves to post it. And I always say, when I first posted mine, it was literally a case of posted it, put my phone away, I went for a walk. And within that walk, I'm thinking, oh my god, like what are people thinking? What are people saying? Has anyone even seen it? Because who am I to be talking about this, right? That's that's one that I always hear a lot of dentists saying, Who am I to be saying this stuff to the patients on social media? Anyway, at the end of the day, I didn't die. I'm still here to do this podcast, and I have to say, I was just flooded with so much support from friends, from family, from colleagues, and all of that sort of nervous anticipation just dropped, dissipated. And that's what happened in my experience when I started. So for the dentists that are watching that feel like they can't start, I'm sure you'll experience the same.

Dr James:

You know, I have a similar story. My very first video that I posted on Dentistry Invest, I remember I posted it at I spent all day editing it. Uh, and then I posted it at like half ten at night, and I closed the laptop and I went to bed, and I was like, I'm gonna deal with this tomorrow. Whatever happens, happens. And then you wake up and I don't know, it gets like two lakhs or something, and you're like, oh, I cared about that more than everybody else did, right? Like this, this, this was a bigger deal in my head than I ever thought. And it's it's definitely a huge comfort zone thing. I think it's a I think it's a a manifestation. I personally think that the fear of posting on social media is a manifestation of most people's low-level fear of public speaking. I think they're the one and the same thing because it comes from perceived emphasis on the word perceived fear of judgment. I think I think it's that if I was if I was to describe it, but but like most perceptions, it's it's a figment of our imagination, it's there more in our heads than it is in reality, and I definitely experienced that. I mean, I I I I remember some of my friends, I remember, you know, at the start, you always get a few people who are like, oh, what was this? You know, what are you doing? And um, I definitely had a few people like that, but with time it just becomes what you do, and then you then you're just on a roll. You do you you literally don't even think about it, you know. Um, and I remember being obsessed with if there was any bloopers in the podcast or anything along those lines. And how can I say this? Uh, if anything, the the the way I got better at reducing the bloopers was to do the podcast, right? So you actually it's like a catch 22. It's like, do I do the podcast to get better or do I not do it to avoid making the bloopers? But you just got to do it to keep better and see those as a part of the journey. And I'd like to think now that they're a lot better than they used to be. I mean, if you listen to my very first episode, it was full of ums and ahs, and that would have never I never would have gone through that process where I improved at that, it proved improved in terms of my ability to articulate myself and speak on the camera unless I had those first few steps. So I really implore everyone to see it as part of the journey and remember that there's so much good stuff on the other side of it as well.

Joe:

Absolutely, absolutely, and just to build on that point, like this is this is my first like proper podcast, right? So I've learned the other way where I've done loads of like short film, but I haven't done anything particularly long before. Um, so yeah, this is like a new experience for me. But I guess on that note, um I'm loving it, I'm enjoying it now that I'm in it, and um, I'm sure people will feel the same when they start recording their videos eventually. Not on the first one, that one's always sticky. Um, but yeah, again, like on the other point you made about you kind of once you get on a roll, you're on a roll, you don't think about it. I was uh like 19 when I started the business, so I was still going out, having a drink, probably sometimes more than I should have done. And seeing my stuff pop up while I was at the pub or my mate scrolling on his phone and my stuff comes up, and it's like that's me again, yeah. I can hear that. Yeah, turn it off, please don't show anyone. Um, but yeah, like you you just get used to it. Like it's it's it's it's fun and and it's funny at some points. Um yeah.

Dr James:

You get used to it, but also the people get used to it, and they just don't even comment anymore. Eventually they just get tired of seeing you on there, so they they they start bringing it up. And like I say, you know, it's very difficult to imagine how much it helps you until you're on the other side of it. But yeah, I am definitely a comfort on that one, shall we say? And I want everybody to see that side of life as well, which doesn't actually happen until you just do it and take that step outside of that comfort zone, basically. And then, as I was saying earlier, the better you get at it, the more you're able to market your practice, which literally puts money in your pocket, which is of course the goal of this podcast. Not just not just money, you know, of course, not just that. There's other benefits too, however, it does help commercially as well, of course. But yes, okay, fine. Let me see. Instagram's still the go-to place for dentists to build a following, in your opinion.

Joe:

I'd say so, yeah. I mean, again, like very, very audience-based. So if you're trying to reach um older generations, then Facebook is the platform where most of them are um you know lingering. So implants, for example, Facebook generally. But the problem with Facebook is it tends to work on, well, it doesn't tend to, it does work on a different algorithm where it doesn't push it out to the same extent. Another thing as well, which I recently discovered is my Nan, who's 70, is on Instagram. And you know, that that to me is showing that older generations are starting to move onto the platform as well. So there's no excuses, basically. You can reach whoever you want to for Instagram now, and it's still a platform that will push out your content if it's valuable to those that are seeing it.

Dr James:

Even Gran is on the gram.

Joe:

She is indeed. She is and and she follows me.

Dr James:

Gran is on the gram. So if Gran's on the gram, what excuse me? Okay, cool. Yeah, I definitely would agree. I think when it comes to organic followings, that we I think I I I definitely would consider Instagram still to be the go-to place by way of us, which is obviously the name of the game for what you do. I think Facebook pages don't tend to get as much reach organically on Facebook. What Facebook really wants you to do is give them some money and then pay them to actually promote them. Uh so yeah, definitely if we're talking about organic Insta, it's still the spot, which seems strange to say because Insta just feels like it's so frigging old, right? And uh, but yeah, there's still a whole ocean of opportunity on there, even still in 2025, coming up to 2026. What about TikTok?

Joe:

TikTok does work, yes, again, audience-based. So if you're looking to reach younger audiences, potentially doing things like bonding, then yes, definitely TikTok. Um, but the only thing I would say with it is it's one of those platforms where um, you know, if if you just have a scroll yourself for five minutes, you'll see the type of stuff being put on there. Um, and not everyone wants to do that type of content where you know it's either a little bit more personable, um, or it's something where you've got to get up and dance or something like that, you know. Ver very extreme example. But yeah. I mean, we've had like really good success cases with with TikTok where people have posted for the first or second time ever on there and got 30,000, 50,000 views just off the back of one video and wild grown.

Dr James:

And and how does sorry to barge in, but how does that correspond to actual DMs on TikTok?

Joe:

Very good question. I mean, to be honest, what I tend to look at TikTok as, because not many people engage through DMs there, it's more of a engaging through posts. I tend to see it as like a like before you said a lot of stuff funnels with yourself towards emails. TikTok is one of those things that can guide people towards another part of the funnel.

Dr James:

Right. Okay. So that's it. See, I'm really glad I asked that, right? Because to me, what I would have equated to or what my metric for success would have been DMs, you're right. But actually, if you make the metric for success traffic on TikTok, that is a far better way of measuring that. Because you're right, 30, 40k is how many, how many hits is going to go to your website off the back of that? There's gonna be there's gonna be some, right? There must be some at the very least at that level. Um, so that's that's a that probably is a better KPI. Okay. Question from looking at lots of dentists' social media, and I get how you were telling we were talking about reels just a second ago. Let's talk a little bit more widely about the profiles. What, in your opinion, do the dentists who are successful on Instagram do by way of integrations on their profiles versus someone who's just set one up, put some sort of basic profile picture and a few pictures on there?

unknown:

Yeah.

Dr James:

What can they do on their profile? Do they need a link tree? Is it something fancier than that?

Joe:

Tell me. Great question. I mean, look, if we if we go back, you you say talk about reels and stuff. The reason I drill it so much is because reels are and just videos in general are on a completely different algorithm to the usual photo posts.

Dr James:

Yes.

Joe:

So if you as I said earlier, if you put out a video, it will sample it to around about 200 people. If those 200 people respond well, like comment, watch for a good percentage of the video, it will show it to another 200 people, and then it that sort of compounds get a snowballing effect. And then before you know it, like in that dentist's case, you're 50,000 views. Um but as well as video first, um that's that firstly videos. So lots and lots of videos of you either in treatment or discussing your frequently asked questions or topics that people want to hear about. Um some generic ones are like how to floss your teeth. I don't think those do particularly well because they are so generic and people a lot of dentists are putting that sort of stuff. But if you are some more niche questions about treatments, so take for example, how can composite bonding help me with my confidence at work? That's like a very niche will speak to someone and they'll go, ah shit, okay, I should listen to this because I feel like that might help. Maybe not the best example, but anyway, you can think of your own ideas off the back of it. Um, bios, so a lot of people just chuck a little bit of text up there and think that'll do. Happy days. Um, and I was actually talking with someone the other day who's a relatively prominent name in dentistry, and what we figured out was their page was gaining tremendous traction through the use of video content, and with that, they weren't actually getting many people going through the funnel to where they wanted them to go. I figured out a big reason is probably because your bio doesn't say very clearly what you do, where you're based, who you can help, how they can reach out to you. That simple structure can cause such a difference because if someone comes across your page, sees a few videos they like, they might follow you, but do they know what to do from there? Probably not if you don't follow a structure like that where they can very easily see within one brief look what it is you do and how you can help them if you can help them. So those are like two things I would say are essential. People talk about hashtags, um I don't think they work as much as they once did, to be honest. So not something to look at too deeply, but definitely still use them. Good blenders. Um, like you you can see with hashtags how many times they've been used within each caption, try and have two that are over 500,000, two that are around 50,000, and then around four that are quite niche or under 20,000.

Dr James:

Question hashtags on reels or hashtags on like carousels and photo posts?

Joe:

Both, both.

Dr James:

Both all always have so it's it's still a good idea to have some hashtags in 2025, just not too many.

Joe:

Yeah, yeah. I'd say like limit yourself around eight-ish, it doesn't look too clunky, if that makes sense. Um, but there's not as much value to them as there once was because so many people use them. Um on your point about carousels, by the way, interesting fact, because they don't work on the same algorithm to um the reels and the videos, if you're very lucky, they'll go on the explore page, which is quite rare to be honest. Um you know on Instagram when when you click the little um magnifying glass, yes. They can go on there, if they don't go on there, they already reach your followers.

Dr James:

And a lot of people I didn't even know they could go on the explore page.

Joe:

Yeah, yeah. So a lot of people will like try and post loads of photos and think, oh yeah, I'm gonna reach a decent sized audience, but it's very touching.

Dr James:

So you finished? Sorry? Yeah, yeah.

Joe:

You yeah, you want to sleep on me.

Dr James:

Sorry, I was just a stifling, stifling. It's been a long day of zoom, so it says a stifling little yawn there in my jumper. Um anyway, where were we? Um Right, I get it. Okay, that's actually really useful on the hashtag side of things. What about link trees? Still useful? 2025?

Joe:

Yeah, yeah. I haven't actually mentioned that yet, have I? Um I think to be honest, what you want rather than a link tree, because they can be like you know what people's attention spans are like, they might see various different things and think, oh shit, that can't be bothered to read all this. For us, generally speaking, we'll just have like a direct booking link to like an appointment or a consultation with a dentist. My advice would be like an e-consult, virtual consultation. Yeah. Where like you could literally just out of hours open up a calendarly account and then just take a 20, 30-minute calls. Just where you you can sort of get like a brief introduction with the patient, understand if you can help them and just further build that trust that you're already doing for your content.

Dr James:

Fine. So in your experience, one clear CTA, and that CTA is book a book an e consult or something along those lines. That's what seems to work for you.

Joe:

Yeah, yeah, yeah.

Dr James:

Interesting. Cause the I guess the downside of the link tree is you're giving them multiple CTAs.

Joe:

Yeah, yeah. And they they don't know what to do. Like, and the thing is not many people will reach out with like a forward DM. Um I'd I if I on my page looked at leads, right? I probably get more people just book a call as opposed to reach out through DM for new people stumbling across the page.

Dr James:

No, that's interesting.

Joe:

I think like a lot of dentists would experience the same because it's quite um like forward, like you need to be quite confident to send a DM and make that initial sort of contact, right? But booking a call, I guess, is similar to like booking any sort of appointment, right?

Dr James:

It's funny because in traditional marketing, like if you're talking about paying for a lead via Facebook ads, I mean, if you're getting someone to just send you a message, if you're getting uh, I don't know, if you're spending like let's say 10 pounds a lead, all right, where where what qualifies something as a lead is that they send you a message, right? Whereas um if you're spending like 50-60 pounds, you you know, 50-60 pounds a lead for a call is about the mark, I feel it's gonna be different in different markets, right? So you're literally paying traditional marketing, you're literally paying 5x more for a booking a call versus a DM. So it's interesting to hear it's the all the way around in your experience.

Joe:

Yeah, yeah, it's it's funny. Um you although these like platforms are social, I feel like they're getting less and less social, especially with AI coming into it now. It's a whole different, whole different ball game. Um, but people, yeah, they're they're becoming less less engaging. Um but I feel like having that direct booking link is just a way for people to rather than engage in that conversation, it can just go straight to like you're gonna ask me about AI.

Dr James:

No, no, that no. I was actually gonna ask you something really niche. I don't even know if this is well, I think this is relevant. Calendly booking link or something, some sort of other platform that you use.

Joe:

Yeah, uh Calendly is brilliant. I mean Calendly, just straight up Calendly. Yeah, you can personalize it as well. That's what I like about it. So you can put like a little message to them, you can choose what information you want them to provide before jumping on that call. Um, so you could have multiple choice questions or just um they can type a response. Um, and and yeah, it does the job. It's really good. I haven't used any other ones because this has worked so well for us.

Dr James:

There you go, Calendly it is. I almost when I asked that question, I almost second guessed myself and I was like, I bet there's some sort of obscure, marketer specific, really you know, fancy one that uh you know you're gonna tell me about. But then, but yeah, Calendly's Calendly's great, so why mess with it basically? Okay. I also wanted to know do you think there's a lot to be said and do you work this into your strategies? Brand, colour themes, and uh a brand colour palette, do you try to keep all the posts in line with that whenever someone looks at someone's feed, shall we say, for the first time? Like say their practice colours are purple. Would all the posts have a tinge of purple in it? Do you go to that level? Because I've heard people who swear by this and people who just think it's OTT. What are your thoughts on that one?

Joe:

So I think, yeah, like there's certain instances where people I see this all the time with dentistry specifically, is they'll have like a coloured graphic or something, they'll have a picture of a before and after, and then they'll have like just a video, say, right? And then they'll keep that same structure throughout the whole page. I personally feel as if that um like I don't have data to back this up, but I feel like that hurts engagement more than anything because people will come across your page. Yes, initially they might go, oh, that looks cool, but I think the people that are following you and have been following you for a while will start to see it as have have you had a like wall things being referred to as wallpaper, where it's sort of like it's there, but you don't really realize it's uh just blends. Oh okay. You need to you need to keep it spicy, like you need to not not in a dodgy way, of course, but you need to like yeah, mix it up on the page. So definitely like colour scheme is good, I think, long term, but not in a way where as you scroll down, it just literally looks like the same thing over and over again. As well as that, I think just when you're getting started, not to overthink stuff like that. As I say, very, very low barrier for entry, these platforms, you don't need to do it a particular way for it to be perfect. So people often get caught up in thinking, oh yeah, we need to get the graphics right, we need to choose a colour, we need to choose a it's important to be recognizable as a brand. But to get you started with building that brand just at the start, and don't worry too much about that unless you have people around you who will support you in doing that.

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Dr. James Martin

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